The End of Culture

The opinions of the article do not necessarily reflect the position of Trajectorya. This post is the result of a co-operative learning exercise developed by participants of the Training Course Getting GLocal: zooming environment (Pärnu, Estonia, November 2009).

Hello, how are you feeling? No, I’m not trying to know if you sleep well or had a good day in your work, but how are you feeling regarding the place where you live? Do you feel like Estonian? German? Italian? Maybe European?

I believe that in 50 years it will be harder to understand these questions. If the influence that we keep receiving from the same sources, the same mass communication tools, continue I believe that the local tradition will be modified. I’m not saying that the traditions and culture will end but they will be modified in a way to include a massive number of young people that today just have the city life style as their culture standard, or maybe subculture.
As Levi-Strauss said, “one live is not enough for describing just one hour in a 50 persons human society”. That´s why preservation of one culture depends essentially of their own members; but in a global world, with so huge quantity of information to keep in any levels, and were changes on traditional family systems avoid to transmit the information directly from generation to generation, we risk to our cultural roots were transmitted just in little pills, where the origins of those traditions will disappear, remaining just a residual sample that could increase the stereotypes.
The influence of the medias, that standardize the cultural signs, especially between young people, is another variable that could accelerate the destruction of the cultural identity.
In 50 years due to the fact that traditional agriculture is decreasing as well the number of local farmers, is expected a significant loss on traditional culture in countryside, usually very strong and essential to national culture. On the other hand is expected an increase on city population with cultural references decreasing day by day replaced to a stereotyped culture just made by surrounding marketing culture (related to products that some “specific” culture are supposed to buy).
Music, clothes, literature, dance and all the issues that before were characterized to be part of a culture will be much more standards. Who never saw a “MTV kid” with your rap dance, music, clothe and attitude in your own neighbourhood?
The main struggle in the next years is to bring the real local culture to the street and show them as attractive for young people. Otherwise I will see in the near future, my son and daughter and maybe my grandchildren acting like a ghetto rapper or a movie superstars with their values and attitudes.
Why people want to go to another country as immigrants?
There are four reasons about it. One reason is a conflict problem: political, regional issue. Second is an economic reason: suffering. Third is to get good education. Last one is a personal issue, it means private issues: marriage, adoption and so on. From a country which receives immigrants, basically they need of workforce and some humanitarian reasons.
Some people would say that culture is related with society and politic. It is important to preserve our own culture and succeed it to the next generation. But If we are living in one world, we could have a capacity to share our cultures.
As a conclusion I insist that in 50 years later, we are living in multicultural society with international and intercultural understanding.
Is in our hands to decide how much effort we want to do for the continuity of our local cultures.
Welcome to the beginning of the end of your Culture.

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